Identity Guidelines
March 2024
The LIbrary Lofts identity system is comprised of:
The Logo
The LogoType
The LogoMark
The identity system must be used on all corporate stationery items: letterhead, envelopes, business cards, and communications materials.
Area of Isolation
To create maximum impact, the space around the logo should be free from other text and graphics. The area of isolation is the designated clear space around the logo no matter what size the logo is placed. When placing the logo on any material, the area of isolation must be accommodated. The guides represent this safety area.
In any of the versions of the logo, the area of isolation is based on X, which is the cap height of the L in Library Lofts, or when using the logomark alone, utilize the height of the logomark.
Color
Color Application
The distinctive elements of the Library Lofts identity is further distinguished by its color. Color plays a significant part in shaping The Library Lofts brand. The color palette consists of two primary colors, gold PMS XXXX and black PMS XXXX. The preferred reproduction is in matching inks. Swatches should be used for visual match in offset printing and other reflective reproduction techniques. Use the full color treatment of the logo on fields of cream whenever possible, as this maximizes the impact of the brand and more effectively supports brand recognition.
Where it is not possible to use the full color treatment of the logo, the one-color presentations of the logo on fields of white are permitted. The black-and-white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black-and-white reproduction. In one-color marketing and product literature, the ideal one-color application of the logo is reversed to white, or black.
Color Specifications
Use the full-color treatment of the logo on white whenever possible, as this optimizes the impact of the brand and more effectively supports brand recognition. For maximum visibility, the full-color logo should appear on a white background. It is also very effective when shown in white reversed out of the primary palette.
Electronic & Video
Color created through transmitted light on a monitor or a television screen is composed of three primary colors: red, green and blue (RGB). RGB color is produced electronically, the overall color quality will tend to be more vivid than the printed color.
Please note: electronic color is more subjective than printed color. Temporary changes of light source, reflection from adjacent objects, manufacturer and age of screen all affect the color appearance.
Reverse Treatment
The black & white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black & white reproduction. For example: instruction manuals, black and white advertising, one color labels, etc.
Usages to Avoid
Never violate the area of isolation.
Never add any marking signatures.
Ensure sufficient contrast for proper identification.
Never distort, recolor, skew or redraw the logo. Never alter the logo variations in any way.
Do not add shadows, glows, or any effect to logo.
Never diagonally rotate or flip the logo.
Typography
Typography
The typographic style relies on a primary typeface of P22 Underground and should primarily be used for headlines, sub-headline applications and pull quotes. These typefaces are to be used for corporate applications such as the letterhead system and business cards, form titles, and signage. In addition, digital and print advertising should utilize the same typeface — except for campaigns.
P22 Underground is available for purchase at:
Typographic Hierarchy Demonstration
Logo Downloads
Choosing a File Type
The correct use of the Library Lofts identity is one responsibility we all share. Reproduction artwork is provided for easy use. Before choosing the file format, confirm the final use of the logo.
Vector Files
Vector files are used for print reproduction and for incorporation into Microsoft software applications (e.g. Word and PowerPoint). Vector files may be scaled up and down within an unlimited specified size range. (EPS, PDF)
Bitmap Image Files
Bitmap files are composed of pixels for use on a display screen. These files are composed in CMYK (cyan, magenta, yellow, black) & RGB (red, green, blue) for use in interactive, video or TV applications. These files should not be enlarged, as a jagged edge will appear. Never use a bitmap file for print reproduction. (JPG, PNG)
Logo Library File Naming
Please refer to this guide for logo file naming.
(CMYK: Process Color, RGB: On-Screen Color, PMS: Pantone Color, REV: Solid White, BW: Solid Black)
The Library Lofts Logo Library
This collection of logos should be utilized when referring to the Library Lofts apartments.
The Library Lofts Logo Library
This collection of logos should be utilized when referring to the Library Lofts apartments.
Brand Language
Library Lofts Value Propositions
Location
Emphasize proximity to universities, hospitals, and cultural institutions.
Lifestyle
Focus on how the lofts cater to an easy lifestyle, conducive to relaxation and rejuvenation.
Design
Highlight the blend of understated luxury and practicality, the modern amenities, and the well-conceived living space.
Community and Culture
Stress the connection between individuals, the MLK Library and the community surrounding the Lofts.
Library Lofts Messaging
NARRATIVE
It’s All Within Reach.
You're always on the move, whether it's patient rounds at dawn, hours of research, or a marathon of lectures. We get it, and designed Library Lofts just for you. Bringing affordability to University Circle, these compact spaces are your cozy, little enclave amidst the hustle of the city and your hardworking life.
The Library Lofts are designed for those who thrive on a fast-pace yet appreciate the ease of a fuss-free home. Here, professionals from healthcare and academia to the arts and business, can unwind in a space that's straightforward and relaxing, nestled right in the center of it all.
______________________
Design
Perfect Space.
Our vision was simple: to create a space that's uniquely and intimately yours, right in the center of University Circle. Our Studio and Junior One-Bedroom Lofts combine simple, streamlined design with practical living features, offering a relaxed backdrop for your busy life. Here, luxury is felt, not flaunted, and quiet sophistication bookends you’re your days.
By making these spaces compact and cost-effective, living in the center of it all isn’t just an aspiration, it’s your everyday reality.
______________________
Location
Perfect Place.
Live at Circle Square—where the Cleveland Clinic, University Hospitals, Case Western University, Cleveland Institute of Art, and the Cleveland Museum of Art are just a short walk away. This closeness doesn't just subtract from your commute; it adds to your life. It’s extra hours for more gallery visits, impromptu nights out and maybe, even, sleeping in. Here, convenience is measured in the time reclaimed and the experiences gained.
Stepping out of your door is all it takes to be where you need to be—and the time you save becomes time you can savor.
______________________
Lifestyle
Just Right.
From the large open spaces in the lobby and work areas to the modern touches throughout, every detail at Library Lofts is designed to offer a peaceful counterpoint to your busy days. The gym is always open for a quick workout, while the MLK library on the ground floor provides space for quiet study or just a change of scenery. Just beyond your doorstep, Roosevelt Park beckons for morning jogs, and the nearby Botanical and Sculpture Gardens promise easy strolls amidst a bit of nature.
And back in your loft, where smart design meets everyday needs, you can get comfortable, relax and prepare for whatever’s next.
______________________
Community and Culture
Like Minds.
The Library Lofts extend beyond mere apartments; they forge a community for the determined and the ambitious. Here, young professionals are united by a collective aspiration for a life rich in experience, where the environment is attuned to their personal endeavors and growth. The Library Lofts, atop the MLK Library, rise as a contemporary homage to University Circle’s heritage and the aspirations it inspires, providing not just a residence but a dynamic, interconnected way of living.
______________________
Neighborhood
Venture Forth.
Library Lofts places you at the heart of University Circle's urban pulse. Here, high rises mingle with the views of Roosevelt Park, while the cultural scene thrives with neighbors like the Cleveland Museum and MOCA. Wade Oval buzzes with the city's most colorful cultural events and, just steps from your door, the Sculpture Garden and Botanical Garden invite peaceful exploration.
This is center of it all, where the beat of the city is yours to play. Experience the energy and access of Circle Square living, right outside your door.
______________________
Brand Essence
It’s All Within Reach
______________________
Brand Promise
The Library Lofts offers a budget-friendly space that's uniquely and intimately yours, right in the center of University Circle.
______________________
Brand Narrative
The Perfect Space,
The Perfect Place
Live in the center of University Circle—where the Cleveland Clinic, University Hospitals, Case Western University, Cleveland Institute of Art, and the Cleveland Museum of Art are just a short walk away. Here, smart design and modern amenities meet everyday needs, ensuring this closeness doesn't just subtract from your commute; it adds to your life.
Perfect Space, Perfect Place.
It’s All Within Reach.
You're always on the move, whether it's patient rounds at dawn, hours of research, or a marathon of lectures. We get it, and designed Library Lofts just for you. Bringing affordability to University Circle, these compact spaces are your cozy, little enclave amidst the hustle of the city and your hardworking life.
Perfect Place.
Live at Circle Square—where the Cleveland Clinic, University Hospitals, Case Western University, Cleveland Institute of Art, and the Cleveland Museum of Art are just a short walk away. This closeness doesn't just subtract from your commute; it adds to your life.
Stepping out of your door is all it takes to be where you need to be—and the time you save becomes time you can savor.
Floor Plans
Studio and Junior One-Bedroom Lofts provide seamless backdrop to your busy life.
Link to Floor plans
Amenities
Every detail is crafted to cater to your comfort without unnecessary extravagance.
Link to Amenities
Neighborhood
Unparalleled access to work, culture, and everything else to simplify each day.
Link to Community / Maps
Perfect Space.
Our vision was simple: to create a space that’s uniquely and intimately yours, right in the center of University Circle. Our Studio and Junior One-Bedroom Lofts combine simple, streamlined design with practical living features, offering a relaxed backdrop for your busy life. Here, luxury is felt, not flaunted, and quiet sophistication bookends you’re your days.
By making these spaces compact and cost-effective, living in the center of it all isn’t just an aspiration, it’s your everyday reality.
Lofts>
Junior One BR>
Just Right.
From the large open spaces in the lobby and work areas to the modern touches throughout, every detail at Library Lofts is designed to offer a peaceful counterpoint to your busy days. The gym is always open for a quick workout, while the MLK library on the ground floor provides space for quiet study or just a change of scenery. Just beyond your doorstep, Roosevelt Park beckons for morning jogs, and the nearby Botanical and Sculpture Gardens promise easy strolls amidst a bit of nature.
And back in your loft, where smart design meets everyday needs, you can get comfortable, relax and prepare for whatever’s next.
Apartment Amenities
Spacious Studio and 1-Bedroom Lofts
Oversized Windows with Abundant Natural Light
Fully Equipped Kitchen with Stainless-Steel Samsung Appliances
Spacious French Door Refrigerator
Kitchen Pantry (select units)
Luxury Vinyl Plank Flooring Throughout in Ashwood Beige
Modern Dual-Tone Flat Panel Cabinetry
Chantilly Quartz Countertops
Island/Breakfast Bar
Brushed Porcelain Tile Backsplash in Natural Stone
Full-Size Front Load LG Washer/Dryer
Generous Walk-In Closets (select units)
Honed Concrete Porcelain Tile Floor
Sleek Subway Shower Tile in Pearl
Private Patio/Balcony (select units)
Solar Shade Window Coverings in Ivory
Community Amenities
Community Lounge with Gas Fireplace
Business Center with Coworking and Private Breakout Spaces
State-of-the-Art Fitness Center
On-Site Bike Storage
Pet Friendly Community with Onsite Dog Spa
Package Room
On-Site Covered Parking Garage
Secure, Key Fob Entry
Steps Away from Rockefeller Park and the Wade Oval
On-Site Access to Brand New, State-of-the-Art MLK Jr. Branch of the Cleveland Public Library System
MLK Public Library
Right atop the MLK Public Library, the Library Lofts offers residents a special living space that doubles as a quiet escape for reading or relaxation, infusing daily life with the spirit of learning and community that the library embodies.
Venture Forth.
Library Lofts places you at the heart of University Circle's urban pulse. Here, high rises mingle with the views of Roosevelt Park, while the cultural scene thrives with neighbors like the Cleveland Museum and MOCA. Wade Oval buzzes with the city's most colorful cultural events and, just steps from your door, the Sculpture Garden and Botanical Garden invite peaceful exploration.
This is center of it all, where the beat of the city is yours to play. Experience the energy and access of Circle Square living, right outside your door.
Hospitals, Education, Museums, Shopping, Dining
