Identity Guidelines

February 2023

The Peacock Parc identity system is comprised of:

The Peacock Parc Logo Mark
The Peacock Parc Logo

Use The Peacock Parc logo in instances referring to the rental property. The logo mark may be used without typography where the logo is not required/necessary. For example, use logo mark in instances such as social media profiles images, or informal spaces or signs-offs at the last page of a brochure or in the footer of a website.

The identity must be used on all stationery items: letterhead, envelopes, business cards, and communications materials. In instances where logotype is ineffective or not appropriate, the logo mark may be utilized to represent Peacock Parc.

Area of Isolation

To create maximum impact, the space around the logo should be free from other text and graphics. The area of isolation is the designated clear space around the logo no matter what size the logo is placed. When placing the logo on any material, the area of isolation must be accommodated. The guides represent this safety area.

In any of the versions of the logo, the 1/2 X area of isolation is based on X, which is the cap height of the P in the Logo.

Color

Color Application

The distinctive elements of The Peacock Parc identity is further distinguished by its color. Color plays a significant part in shaping The Peacock Parc brand. The color palette consists of two primary colors, green PMS 3529 C and dark green PMS 4209 C. The preferred reproduction is in matching inks. Swatches should be used for visual match in offset printing and other reflective reproduction techniques. Use the full color treatment of the logo on fields of cream whenever possible, as this maximizes the impact of the brand and more effectively supports brand recognition.

Where it is not possible to use the full color treatment of the logo, the one-color black-and-white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black-and-white reproduction. In one-color marketing and product literature, the ideal one-color application of the logo is reversed to white, or black.

Color Specifications

Print

Use the full-color treatment of the logo on fields of white whenever possible, as this optimizes the impact of the brand and more effectively supports brand recognition. It is also very effective when shown in white reversed out of the primary palette.

Electronic & Video

Color created through transmitted light on a monitor or a television screen is composed of three primary colors: red, green and blue (RGB). RGB color is produced electronically, the overall color quality will tend to be more vivid than the printed color.

Please note: electronic color is more subjective than printed color. Temporary changes of light source, reflection from adjacent objects, manufacturer and age of screen all affect the color appearance.

Color Palette

Primary Color Palette

The color palette consists of two primary colors, green PMS 3529 C and yellow PMS 4209 C. Please refer to the color chart when using The Sinclair complimentary colors. If the piece is part of a four-color process reproduction, the colors should be created with CMYK screen tints. If the identity is part of an electronic medium such as the web, broadcast or PowerPoint, the colors should be created with RGB values. Swatches should be used for visual match in offset printing and other reflective reproduction techniques. The preferred reproduction is in matching inks.

Download Color Palette

Reverse Treatment

The reverse (or white) logo is to be utilized over high contrast photography or solid dark colors. This can appear either as a completely white graphic or with color accents. For example: collateral covers, advertising, product labeling, etc.

Usages to Avoid

Never violate the area of isolation.

Never add any marking signatures.

Ensure sufficient contrast for proper identification.

Never distort, recolor, skew or redraw the logo. Never alter the logo variations in any way.

Do not add shadows, glows, or any effect to logo.

Never diagonally rotate or flip the logo.

Typography

Typography

The typographic style relies on a primary typeface of The Chaffy which is used for headline and sub-headline applications, and pull quotes. A secondary typeface of Filson Pro is used for body copy and other functional less decorative applications. This typeface is to be used for corporate applications such as the letterhead system and business cards, form titles, and signage. In addition, digital and print advertising should utilize the same typeface — except for campaigns. The Great Outdoors is reserved for the logotype only, but may be used for certain campaign elements.

Great Outdoors is available for purchase at
https://elements.envato.com/the-great-outdoors-JF2KTX

The Chaffy is available for purchase at
https://elements.envato.com/the-chaffy-5RNPJK2

Filson Pro is available for purchase at
https://fonts.adobe.com/fonts/filson

Typographic Hierarchy Demonstration

Logo Downloads

Choosing a File Type

The correct use of the Peacock Parc identity is one responsibility we all share. Reproduction artwork is provided for easy use. Before choosing the file format, confirm the final use of the logo.

Vector Files

Vector files are used for print reproduction and for incorporation into Microsoft software applications (e.g. Word and PowerPoint). Vector files may be scaled up and down within an unlimited specified size range. (EPS, PDF)

Bitmap Image Files

Bitmap files are composed of pixels for use on a display screen. These files are composed in CMYK (cyan, magenta, yellow, black) & RGB (red, green, blue) for use in interactive, video or TV applications. These files should not be enlarged, as a jagged edge will appear. Never use a bitmap file for print reproduction. (JPG, PNG)