Identity Guidelines
January 2022
The Sinclair identity system is comprised of:
The Sinclair Logo Mark
The Sinclair Logotype
Use The Sinclair Apartment Homes logo in instances referring to the apartments. The logo mark may be used without typography where the logo is not required/necessary. For example, use logo mark in instances such as social media profiles images, or informal spaces or signs-offs at the last page of a brochure or in the footer of a website.
The identity must be used on all corporate stationery items: letterhead, envelopes, business cards, and communications materials. In instances where logotype is ineffective or not appropriate, the logo mark may be utilized to represent The Sinclair.
Area of Isolation
To create maximum impact, the space around the logo should be free from other text and graphics. The area of isolation is the designated clear space around the logo no matter what size the logo is placed. When placing the logo on any material, the area of isolation must be accommodated. The guides represent this safety area.
In any of the versions of the logo, the 1/2 X area of isolation is based on X, which is the cap height of the S in both the Logo and the Logo Mark.
Color
Color Application
The distinctive elements of The Sinclair identity is further distinguished by its color. Color plays a significant part in shaping The Sinclair brand. The color palette consists of two primary colors, blue PMS 7477C and yellow PMS 7570 C. The preferred reproduction is in matching inks. Swatches should be used for visual match in offset printing and other reflective reproduction techniques. Use the full color treatment of the logo on fields of cream whenever possible, as this maximizes the impact of the brand and more effectively supports brand recognition.
The primary version of the logo mark utilizes a gradation from a brighter yellow to a darker gold. The gradient is a smooth transition from one to the other.
Where it is not possible to use the full color treatment of the logo, the one-color presentations of the logo on fields of white are permitted. The black-and-white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black-and-white reproduction. In one-color marketing and product literature, the ideal one-color application of the logo is reversed to white, or black.
Color Specifications
Use the full-color treatment of the logo on fields of grey whenever possible, as this optimizes the impact of the brand and more effectively supports brand recognition. It is also very effective when shown in white reversed out of the primary palette.
Electronic & Video
Color created through transmitted light on a monitor or a television screen is composed of three primary colors: red, green and blue (RGB). RGB color is produced electronically, the overall color quality will tend to be more vivid than the printed color.
Please note: electronic color is more subjective than printed color. Temporary changes of light source, reflection from adjacent objects, manufacturer and age of screen all affect the color appearance.
Color Palette
Primary Color Palette
The color palette consists of two primary colors, blue PMS 7477C and yellow PMS 7570 C. Please refer to the color chart when using The Sinclair complimentary colors. If the piece is part of a four-color process reproduction, the colors should be created with CMYK screen tints. If the identity is part of an electronic medium such as the web, broadcast or PowerPoint, the colors should be created with RGB values. Swatches should be used for visual match in offset printing and other reflective reproduction techniques. The preferred reproduction is in matching inks.
The primary version of the logo mark utilizes a gradation from a brighter yellow to a darker gold. The gradient is a smooth transition from one to the other.
Reverse Treatment
The reverse (or white) logo is to be utilized over high contrast photography or solid dark colors. This can appear either as a completely white graphic or with color accents. For example: collateral covers, advertising, product labeling, etc.
Usages to Avoid
Never violate the area of isolation.
Never add any marking signatures.
Ensure sufficient contrast for proper identification.
Never distort, recolor, skew or redraw the logo. Never alter the logo variations in any way.
Do not add shadows, glows, or any effect to logo.
Never diagonally rotate or flip the logo.
Typography
Typography
The typographic style relies on a primary typeface of Forma DJR. Different weights of Forma DJR can be used for headline and sub-headline applications, body copy and pull quotes. This typeface is to be used for corporate applications such as the letterhead system and business cards, form titles, and signage. In addition, digital and print advertising should utilize the same typeface — except for campaigns.
Forma DJR Deck is available for purchase at
https://fonts.adobe.com/fonts/forma-djr-deck
Corporate A Pro Regular is available for purchase at
https://fonts.adobe.com/fonts/forma-djr-deck
Typographic Hierarchy Demonstration
Logo Downloads
Choosing a File Type
The correct use of The Sinclair identity is one responsibility we all share. Reproduction artwork is provided for easy use. Before choosing the file format, confirm the final use of the logo.
Vector Files
Vector files are used for print reproduction and for incorporation into Microsoft software applications (e.g. Word and PowerPoint). Vector files may be scaled up and down within an unlimited specified size range. (EPS, PDF)
Bitmap Image Files
Bitmap files are composed of pixels for use on a display screen. These files are composed in CMYK (cyan, magenta, yellow, black) & RGB (red, green, blue) for use in interactive, video or TV applications. These files should not be enlarged, as a jagged edge will appear. Never use a bitmap file for print reproduction. (JPG, PNG)
Logo Library File Naming
Please refer to this guide for logo file naming.
(CMYK: Process Color, RGB: On-Screen Color, PMS: Pantone Color, REV: Solid White, BW: Solid Black)
The Sinclair Logo
This collection of logos should be utilized when referring to The Sinclair apartments.
The Sinclair Logo Mark
This logo mark represents The Sinclair apartments.
Download Printable Guidelines
Website Copy
Warm, Modern Apartments in Columbus.
Now Leasing the Beginning of Something Special
Life can be really interesting, right? You’re searching for a new place to make your home and The Sinclair is a fresh, new community welcoming people just like you.
Situated in the up-and-coming North Side of Columbus, Ohio, The Sinclair is the area’s first apartment community of its kind – one designed for individuals and families who want handsome looks, warm surroundings and the best of modern living. We named this special place The Sinclair as it is the centerpiece of this new, diverse Columbus neighborhood.
The Sinclair apartments in Columbus comes complete with amenities and conveniences to be expected in a brand new building. Our apartments in Columbus offer top-tier finishes and fixtures. Paired with our community amenities including fitness center, clubhouse and business center, The Sinclair is the perfect place to energize and thrive.
Live in a one-, two-, three- and four-bedroom apartment and enjoy the comforts of residential lifestyle at cost-effective rates. Now leasing, come apply today.
Amenities
Contemporary, Comfortable and Conveniently Located
It’s that place that you're excited to come home to each day. The Sinclair’s apartments in Columbus offer everything you need to enhance and enrich your lifestyle. From careful design choices and modern appliances to community features, like a private clubhouse and beautiful outdoor spaces, The Sinclair is made for you and your family to reconnect, relax and play.
In-Apartment Amenities
Central Air Conditioning
Spacious Bedrooms
Roomy Living Areas
Ample Storage
Laundry Hook-Ups
Community Amenities
State-of-the-Art Fitness Center
Private Clubhouse
Business Center
Landscaped Green Space
Playground
Sitting Areas
Floorplans
1, 2 & 3 Bedroom Apartments in Columbus, Ohio
Perfect for where your life is right now. Choose out of our one, two and three-bedroom apartments in Columbus and start experiencing good living in this special place.
Location
On Your Way
Located near I-271 and I-270 and just steps away from COTA, living at The Sinclair apartments in Columbus offers you easy access to everything you want and need to do. It keeps you close to work, shopping and all the conveniences and exciting attractions in Columbus has to offer.
Neighborhood
Your Apartment in Columbus, Ready to Call It Home.
In one of the nation’s most exciting cities, The Sinclair’s North Columbus neighborhood is a friendly, evolving area close to the vibrant downtown area. Whether you’re single, a couple or part of a family, you can take advantage of local conveniences including quality eateries, shopping and recreation. The Sinclair places you at the center of energy in this growing community.
