Stratos Identity Guidelines

November 2023

The Stratos identity system is comprised of:

The Logo
The LogoType

The identity system must be used on all corporate stationery items: letterhead, envelopes, business cards, and communications materials.

Area of Isolation

To create maximum impact, the space around the logo should be free from other text and graphics. The area of isolation is the designated clear space around the logo no matter what size the logo is placed. When placing the logo on any material, the area of isolation must be accommodated. The guides represent this safety area.

In any of the versions of the logo, the area of isolation is based on X, which is the cap height of the logo mark, or when using the logotype alone, utilize the cap height of the word STRATOS.

Color

Color Application

The distinctive elements of the Stratos identity is further distinguished by its color. Color plays a significant part in shaping the Stratos brand. The color palette consists of four primary colors. The preferred reproduction is in matching inks. Swatches should be used for visual match in offset printing and other reflective reproduction techniques.

Color Specifications

Print

Use the full-color treatment of the logo on white whenever possible, as this optimizes the impact of the brand and more effectively supports brand recognition. For maximum visibility, the full-color logo should appear on a white background. It is also very effective when shown in white reversed out of the primary palette.

Electronic & Video

Color created through transmitted light on a monitor or a television screen is composed of three primary colors: red, green and blue (RGB). RGB color is produced electronically, the overall color quality will tend to be more vivid than the printed color.

Please note: electronic color is more subjective than printed color. Temporary changes of light source, reflection from adjacent objects, manufacturer and age of screen all affect the color appearance.

Download Color Palette

Reverse Treatment

The black & white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black & white reproduction. For example: instruction manuals, black and white advertising, one color labels, etc.

Usages to Avoid

Never violate the area of isolation.

Never add any marking signatures.

Ensure sufficient contrast for proper identification.

Never distort, recolor, skew or redraw the logo. Never alter the logo variations in any way.

Do not add shadows, glows, or any effect to logo.

Never diagonally rotate or flip the logo.

Logo Downloads

Choosing a File Type

The correct use of the Stratos identity is one responsibility we all share. Reproduction artwork is provided for easy use. Before choosing the file format, confirm the final use of the logo.

Vector Files

Vector files are used for print reproduction and for incorporation into Microsoft software applications (e.g. Word and PowerPoint). Vector files may be scaled up and down within an unlimited specified size range. (EPS, PDF)

Bitmap Image Files

Bitmap files are composed of pixels for use on a display screen. These files are composed in CMYK (cyan, magenta, yellow, black) & RGB (red, green, blue) for use in interactive, video or TV applications. These files should not be enlarged, as a jagged edge will appear. Never use a bitmap file for print reproduction. (JPG, PNG)