Identity Guidelines
March 2022
The Davis identity system is comprised of:
The Davis Logo Mark
The Davis Logotype
Use The Davis Apartment Homes logo in instances referring to the apartments. The logo mark may be used without typography where the logo is not required/necessary. For example, use logo mark in instances such as social media profiles images, or informal spaces or signs-offs at the last page of a brochure or in the footer of a website.
The identity must be used on all corporate stationery items: letterhead, envelopes, business cards, and communications materials. In instances where logotype is ineffective or not appropriate, the logo mark may be utilized to represent The Davis.
Area of Isolation
To create maximum impact, the space around the logo or logo mark should be free from other text and graphics. The area of isolation is the designated clear space around the logo no matter what size the logo is placed. When placing the logo on any material, the area of isolation must be accommodated. The guides represent this safety area.
In any of the versions of the logo, the 1/2 X area of isolation is based on X, which is the height of the Logo Mark in both the Logo and the Logo Mark.
Color
Color Application
The distinctive elements of The Davis identity is further distinguished by its color. Color plays a significant part in shaping The Davis brand. The color palette consists of two primary colors, blue PMS 296 and yellow PMS 7556. The preferred reproduction is in matching inks. Swatches should be used for visual match in offset printing and other reflective reproduction techniques. Use the full color treatment of the logo on fields of cream whenever possible, as this maximizes the impact of the brand and more effectively supports brand recognition.
Where it is not possible to use the full color treatment of the logo, the one-color presentations of the logo on fields of white are permitted. The black-and-white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black-and-white reproduction. In one-color marketing and product literature, the ideal one-color application of the logo is reversed to white, or black.
Color Specifications
Use the full-color treatment of the logo on fields of grey whenever possible, as this optimizes the impact of the brand and more effectively supports brand recognition. It is also very effective when shown in white reversed out of the primary palette.
Electronic & Video
Color created through transmitted light on a monitor or a television screen is composed of three primary colors: red, green and blue (RGB). RGB color is produced electronically, the overall color quality will tend to be more vivid than the printed color.
Please note: electronic color is more subjective than printed color. Temporary changes of light source, reflection from adjacent objects, manufacturer and age of screen all affect the color appearance.
Color Palette
Please refer to the color chart when using The Davis identity colors. If the piece is part of a four-color process reproduction, the colors should be created with CMYK screen tints. If the identity is part of an electronic medium such as the web, broadcast or PowerPoint, the colors should be created with RGB values. Swatches should be used for visual match in offset printing and other reflective reproduction techniques. The preferred reproduction is in matching inks.
Primary Color Palette
The color palette consists of two primary colors, blue PMS 296 and yellow PMS 7556. Please refer to the color chart when using The Davis primary colors.
Secondary Color Palette
The color palette consists of two secondary colors, light blue PMS 2211 and PMS Cool Gray 1. Please refer to the color chart when using The Davis complementary colors.
Reverse Treatment
The black & white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black & white reproduction. For example: instruction manuals, black and white advertising, one color labels, etc.
Usages to Avoid
Never violate the area of isolation.
Never add any marking signatures.
Ensure sufficient contrast for proper identification.
Never distort, recolor, skew or redraw the logo. Never alter the logo variations in any way.
Do not add shadows, glows, or any effect to logo.
Never diagonally rotate or flip the logo.
Typography
Typography
The typographic style relies on a primary two font families. One is Trade Gothic Next and the other is KazimirText. Different weights of Trade Gothic Next can be used for headline and sub-headline applications, body copy and pull quotes. These typefaces are to be used for corporate applications such as the letterhead system and business cards, form titles, and signage. In addition, digital and print advertising should utilize the same typeface — except for campaigns.
KazimirText is available for purchase at
https://fonts.adobe.com/fonts/kazimir-text
Trade Gothic Next is available for purchase at
https://fonts.adobe.com/fonts/trade-gothic-next
Typographic Hierarchy Demonstration
Logo Downloads
Choosing a File Type
The correct use of The Davis identity is one responsibility we all share. Reproduction artwork is provided for easy use. Before choosing the file format, confirm the final use of the logo.
Vector Files
Vector files are used for print reproduction and for incorporation into Microsoft software applications (e.g. Word and PowerPoint). Vector files may be scaled up and down within an unlimited specified size range. (EPS, PDF)
Bitmap Image Files
Bitmap files are composed of pixels for use on a display screen. These files are composed in CMYK (cyan, magenta, yellow, black) & RGB (red, green, blue) for use in interactive, video or TV applications. These files should not be enlarged, as a jagged edge will appear. Never use a bitmap file for print reproduction. (JPG, PNG)
Logo Library File Naming
Please refer to this guide for logo file naming.
(CMYK: Process Color, RGB: On-Screen Color, PMS: Pantone Color, REV: Solid White, BW: Solid Black)
The Davis Logo
This collection of logos should be utilized when referring to The Davis apartments.
The Davis Logo Mark
This logo mark represents The Davis apartments.
Download Printable Guidelines
Website Copy
A Legendary Location.
A True Cleveland Experience
Stay On the Move
Conveniently Located Community
Make Life Easier
Thoughtful Design and Amenities
Something for Everyone.
Choose Your Floorplans
The Perfect Balance
View Our Amenities
Wonderfully Diverse
Our Neighborhood
Comfortable Apartment Living in Legendary Glenville
Now Leasing Your Place at The Davis
Named after Harry E. Davis, the well-known leader and Glenville icon, The Davis is modern, residential living for people who choose to call this dynamic community their home. Whether you’re a new arrival or staying in the neighborhood, The Davis welcomes you with fresh energy and an opportunity to be a part of the Glenville resurgence.
The Davis is different. Its first-class, beautifully designed one-, two- and three-bedroom apartments are attainable by virtually anyone. Complete with state-of-the-art amenities and conveniences, you can live handsomely and comfortably within your budget. Top-of the line fixtures and finishes define each unit, and paired with indoor and outdoor features, The Davis is designed as the perfect place for you to thrive.
Amenities
Relax and Recharge
Home is the place where you’re meant to slow down and take a moment to breathe. The Davis apartments in Cleveland offer everything you need to make that possible. Balancing form and function, The Davis features brand new finishes, quality fixtures and modern appliances in every unit. It’s community features – fitness center, business center and lounge areas, are open for all residents to enjoy.
In-Apartment Amenities
Central Air Conditioning
Spacious Bedrooms
Roomy Living Areas
Ample Storage
Laundry Hook-Ups
Community Amenities
State-of-the-Art Fitness Center
Private Clubhouse
Business Center
Landscaped Green Space
Playground
Sitting Areas
THE NEIGHBORHOOD
Like No Other
Right next door to the city’s largest parks, universities and cultural landmarks, The Davis puts you in the middle of Cleveland’s East Side Story. Step outside and walk beneath the lush trees that line the streets. Embrace the colorful personalities give Glenville its unique charm. Take advantage of growing number of restaurants, shops, and experiences that make The Davis the perfect balance of what city life in Cleveland should be.
Within Reach
The area’s main employers – Case Western, Cleveland Clinics, University Hospitals – sit just steps away and are walkable within minutes. East 105th Street offers easy access to public transportation. If you’re driving outside the neighborhood, The Davis puts you minutes from 1-90. Life is more convenient at The Davis.
