Identity Guidelines
February 2024
The Lofton identity system is comprised of:
The Logo
The LogoMark
The LogoType
The identity system must be used on all corporate stationery items: letterhead, envelopes, business cards, and communications materials.
Area of Isolation
To create maximum impact, the space around the logo should be free from other text and graphics. The area of isolation is the designated clear space around the logo no matter what size the logo is placed. When placing the logo on any material, the area of isolation must be accommodated. The guides represent this safety area.
In any of the versions of the logo, the area of isolation is based on X, which is the cap height of the logo mark, or when using the logotype alone, utilize the cap height of the L.
Color
Color Application
The distinctive elements of The Lofton identity is further distinguished by its color. Color plays a significant part in shaping The Lofton brand. The color palette consists of two primary colors, gold PMS 7407 and dark blue PMS 533. The preferred reproduction is in matching inks. Swatches should be used for visual match in offset printing and other reflective reproduction techniques. Use the full color treatment of the logo on fields of cream whenever possible, as this maximizes the impact of the brand and more effectively supports brand recognition.
Where it is not possible to use the full color treatment of the logo, the one-color presentations of the logo on fields of white are permitted. The black-and-white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black-and-white reproduction. In one-color marketing and product literature, the ideal one-color application of the logo is reversed to white, or black.
Color Specifications
Use the full-color treatment of the logo on white whenever possible, as this optimizes the impact of the brand and more effectively supports brand recognition. For maximum visibility, the full-color logo should appear on a white background. It is also very effective when shown in white reversed out of the primary palette.
Electronic & Video
Color created through transmitted light on a monitor or a television screen is composed of three primary colors: red, green and blue (RGB). RGB color is produced electronically, the overall color quality will tend to be more vivid than the printed color.
Please note: electronic color is more subjective than printed color. Temporary changes of light source, reflection from adjacent objects, manufacturer and age of screen all affect the color appearance.
Reverse Treatment
The black & white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black & white reproduction. For example: instruction manuals, black and white advertising, one color labels, etc.
Usages to Avoid
Never violate the area of isolation.
Never add any marking signatures.
Ensure sufficient contrast for proper identification.
Never distort, recolor, skew or redraw the logo. Never alter the logo variations in any way.
Do not add shadows, glows, or any effect to logo.
Never diagonally rotate or flip the logo.
Typography
Typography
The typographic style relies on a primary typeface of Acumin Pro and should primarily be used for headlines, sub-headline applications and pull quotes. These typefaces are to be used for corporate applications such as the letterhead system and business cards, form titles, and signage. In addition, digital and print advertising should utilize the same typeface — except for campaigns.
Acumin Pro is available for purchase at:
Typographic Hierarchy Demonstration
Logo Downloads
Choosing a File Type
The correct use of The Lofton identity is one responsibility we all share. Reproduction artwork is provided for easy use. Before choosing the file format, confirm the final use of the logo.
Vector Files
Vector files are used for print reproduction and for incorporation into Microsoft software applications (e.g. Word and PowerPoint). Vector files may be scaled up and down within an unlimited specified size range. (EPS, PDF)
Bitmap Image Files
Bitmap files are composed of pixels for use on a display screen. These files are composed in CMYK (cyan, magenta, yellow, black) & RGB (red, green, blue) for use in interactive, video or TV applications. These files should not be enlarged, as a jagged edge will appear. Never use a bitmap file for print reproduction. (JPG, PNG)
Logo Library File Naming
Please refer to this guide for logo file naming.
(CMYK: Process Color, RGB: On-Screen Color, PMS: Pantone Color, REV: Solid White, BW: Solid Black)
The Lofton Logo
This collection of logos should be utilized when referring to The Lofton apartments.
The Lofton LogoMark
This logo mark represents The Lofton apartments without the logotype.
The Lofton LogoType
This logotype represents The Lofton apartments without the logomark.
Download Printable Guidelines
Fornof Rd, Columbus, Ohio 43207
The Lofton Apartment Homes
At the crossroads of aspiration and inspiration stands The Lofton Apartment Homes—a symbol of opportunity and elevated living. 'Loft' means more than design; it’s a lifestyle that rises above, both accessible and refined. 'On' confirms its prime place on Dering Street, where community and connection thrive.
Elevated Living, Genuine Connection
Brand Essence
At The Lofton Apartment Homes, we promise an enhanced living experience that combines modern comforts with the spirit of community and all the essentials within reach.
Brand Promise
Contemporary Living
Elevate your everyday with The Lofton Apartment Homes – where modern living meets urban convenience and the excitement of a community on the rise.
Community and Connectivity
Immerse yourself in the South Side's emergence – a place of potential, resilience, and connection, with The Lofton Apartment Homes at its core.
Personalized Comfort
From cozy studios to spacious four-bedroom units, The Lofton caters to a diverse range of needs and lifestyles, particularly families who will find a warm, welcoming community.
Convenience and Ease
Experience the ease of contemporary living with our full range of amenities, amenities that matter, all designed to simplify and enrich your life.
A Neighborhood in Renewal
Join a community transformation and be part of the South Side's exciting emergence into an active, connected neighborhood.
Accessible City Living
With The Lofton's ideal location at the heart of Routes 23 and 104, and proximity to COTA, enjoy seamless access to all parts of Columbus.
Contemporary Living
Ready to Call It Home
Step Up, a Higher Standard of Living at The Lofton Apartment Homes
Seize the opportunity for a lifestyle that blends sophistication with ease at The Lofton Apartment Homes. From the moment you step inside, comforts and conveniences await to elevate your everyday living.
Here, you're part of the South Side's exciting emergence, joining a community on the cusp of transformation. It's more than a home—it's your link to a neighborhood abuzz with potential and forward momentum.
-
Our Floor Plans
From cozy studios to four-bedroom units, The Lofton Apartment Homes provides a perfect backdrop for life’s moments, big and small. Inside, smart design and thoughtful appointments enhance every aspect of your day-to-day comfort with a touch of elegance.
Select Your Floorplan
-
Amenities
Envision a life where convenience is woven into the fabric of your days. From all the modern amenities in your apartment to the community spaces that energize your routine, The Lofton Apartment Homes adds value to your life, balancing work, leisure, and well-being.
View Our Amenities
-
Community and Connection
This resilient South Side neighborhood is ready to emerge, and The Lofton Apartment Homes are at its core. Here, life is interwoven with the community—all of the essentials are just a heartbeat away. And when the city calls, major thoroughfares and convenient public transport are readily at your service.
Learn About Our Neighborhood
Floorplans
Your Home, Perfect for You
With 245 units spread across three contemporary buildings, The Lofton Apartment Homes offer a host of living spaces to choose from. Whether you're searching for the cozy embrace of a one-bedroom or the expansive comfort of a four-bedroom for your family, our apartments are designed to adapt to your lifestyle. Each space at The Lofton Apartment Homes is more than a dwelling; it's an opportunity to live better.
AMENITIES
Beyond the Ordinary
Step into The Lofton Apartment Homes and find a living space where comfort is the standard, seamlessly blending the convenience of modern amenities with the warmth of home. Just beyond your doorstep, the community comes alive—amazing, shared spaces enhance your routine and invite connection.
At The Lofton Apartment Homes, life is about more than just the comfort inside your apartment; it’s about the vibrant community and the collective experiences that shape every day.
Apartment Amenities (From Sinclair)
Spacious 1, 2, 3 and 4 Bedroom Apartments
Full-Equipped Kitchen
Island/Breakfast Bar
Luxury Vinyl Plank Flooring
Modern Cabinetry
Window Coverings
Generous Walk-In Closets
Full-Size Washer/Dryer Connections
Private Patio/Balcony (on select units)
Kitchen Pantry (on select units)
Community Amenities (From Sinclair)
Community Room
Fitness Center
Package Concierge
Laundry Facility
Outdoor Playground
Pet Friendly
Rentable Storage Spaces
On-Site Parking
Secured Entry
LOCATION
On Your Way
Right at the heart of Routes 23 and 104, The Lofton Apartment Homes places you perfectly for convenient Columbus living. Just steps from COTA, your day-to-day is simplified with easy access to work, retail therapy, and the city's array of attractions.
CONTACT US
Your Invitation
We invite you to find your place at The Lofton. Join us in helping shape the future of the South Side, one home, one family, one dream at a time. Your new beginning awaits — vibrant, connected, and alive with possibilities. Welcome to The Lofton; welcome home.