Identity Guidelines
June 2026
Brand Logo
The identity system must be used on all corporate stationery items: letterhead, envelopes, business cards, and communications materials.
Download Printable Identity Guidelines Here
A printable version of these online guidelines is available below.
Download The Gaggle Logo Library Here
This collection of logos should be utilized when referring to The Gaggle Company.
Area of Isolation
To create maximum impact, the space around the logo should be free from other text and graphics. The area of isolation is the designated clear space around the logo no matter what size the logo is placed. When placing the logo on any material, the area of isolation must be accommodated. The guides represent this safety area.
In any of the versions of the logo, the area of isolation is based on X, which is the height of the G in the logotype.
Color
Color Application
The distinctive elements of The Gaggle identity are further distinguished by its color. Color plays a significant part in shaping The Gaggle brand. The color palette consists of five primary colors, Slate Blue, Warm Gray Thicket, Fresh Green, Cloud Dancer and a light Blue Sky. The preferred reproduction is in matching inks. Swatches should be used for visual match in offset printing and other reflective reproduction techniques. Use the full color treatment of the logo on fields of Cloud Dancer whenever possible, as this maximizes the impact of the brand and more effectively supports brand recognition.
Where it is not possible to use the full color treatment of the logo, the one-color presentations of the logo on fields of white are permitted. The black-and-white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black-and-white reproduction.
In one-color marketing and product literature, the ideal one-color application of the logo is reversed to white, or black.
Color Specifications
Use the full-color treatment of the logo on white whenever possible, as this optimizes the impact of the brand and more effectively supports brand recognition. For maximum visibility, the full-color logo should appear on a white background. It is also very effective when shown in white reversed out of the primary palette. Use CMYK files, and PMS vector files ONLY. Note that PMS inks should only be used for 1 and two color print jobs where four color printing is cost-prohibitive.
Electronic & Video
Color created through transmitted light on a monitor or a television screen is composed of three primary colors: red, green and blue (RGB). RGB color is produced electronically, the overall color quality will tend to be more vivid than the printed color. Use RGB files ONLY.
Please note: electronic color is more subjective than printed color. Temporary changes of light source, reflection from adjacent objects, manufacturer and age of screen all affect the color appearance.
Reverse Treatment
The black & white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black & white reproduction. For example: instruction manuals, black and white advertising, one color labels, etc.
Usages to Avoid
Never violate the area of isolation.
Never add any marking signatures.
Ensure sufficient contrast for proper identification.
Never distort, recolor, skew or redraw the logo. Never alter the logo variations in any way.
Do not add shadows, glows, or any effect to logo.
Never diagonally rotate or flip the logo.
Typography
Typography
The fonts used for Gaggle are fundamental in achieving a consistent brand identity across all materials. The Gaggle fonts must be used on all printed materials and communications - and if possible, any digital communications. Gaggle has a specific brand typeface and rules for how and when to use each. The brand uses a two primary typefaces: Mokoko and Acumin Pro
Mokoko is available for purchase at
https://fonts.adobe.com/fonts/mokoko
Acumin Pro is available for purchase at
https://fonts.adobe.com/fonts/acumin
Typographic Hierarchy Demonstration
Logo Downloads
Choosing a File Type
The correct use of the Gaggle identity is one responsibility we all share. Reproduction artwork is provided for easy use. Before choosing the file format, confirm the final use of the logo.
Vector Files
Vector files are used for print reproduction and for incorporation into Microsoft software applications (e.g. Word and PowerPoint). Vector files may be scaled up and down within an unlimited specified size range. (EPS, PDF)
Bitmap Image Files
Bitmap files are composed of pixels for use on a display screen. These files are composed in CMYK (cyan, magenta, yellow, black) & RGB (red, green, blue) for use in interactive, video or TV applications. These files should not be enlarged, as a jagged edge will appear. Never use a bitmap file for print reproduction. (JPG, PNG)
Logo Library File Naming
Please refer to this guide for logo file naming.
(CMYK: Process Color, RGB: On-Screen Color, PMS: Pantone Color, REV: Solid White, BW: Solid Black and Greyscale: Greyscale)
The Gaggle Logo Library
This collection of logos should be utilized when referring to Gaggle.
Brand Language
The best parts of life happen when you get in and go.
Kids. Backpacks. Snacks. Toys. All the stuff the day requires.
Gaggle strollers and wagons make it easy to load up, head out, and move through the day with happier kids and gear in tow.
Get In. Go.
Gaggle.
PositioningGaggle designs strollers and wagons built to carry the full load of life with kids. Designed for everyday movement, our products combine durable construction, smart engineering, and modern styling to help parents and caregivers carry more, keep things moving, and make more of life’s little adventures.
PromiseFor the way life moves.
Gaggle strollers and wagons help families and caregivers move through the day wherever it goes.
Proof PointsIf it can handle daycare, it can handle your day.
Professional-grade durability
Safety (seating, harness systems & stability)
Generous seating and storage capacity
Intuitive functionality (ease for caregivers)
Versatile utility (environments, kids & gear)
Modern design & color
Comfort & ride quality
Gaggle Brand PillarsBuilt to Last
Professional grade. Gaggle products are built to handle the demands of everyday use with durability families and caregivers can rely on. Daycare Tough.
Family Ready.
Carry the Day
Multi-child seating and generous storage, Gaggle strollers and wagons are designed with the versatility and capacity to move more in a single trip. Do more in fewer moves.
Modern Design
Thoughtful layouts, intuitive features and modern looks that make movement feel easier and more natural. Style That Works.
Ready for Every Route
From sidewalks to parks to streets and beyond, Gaggle adapts to wherever the day takes you. Every day's an adventure.
Gaggle Brand PersonalityCapable
Handles life with strength and reliability.
Voice is: confident, practical, steady
Voice is not: fragile, precious, luxury-obsessed
Active
Celebrates movement, getting out, and doing things together.
Voice is: energetic and forward-moving
Voice is not: passive, slow, reflective
Straightforward
Clear, simple, and practical. No fuss.
Voice is: plainspoken, direct, uncluttered
Voice is not: corporate, technical, overly clever
Optimistic
Encourages getting out and making the most of the day.
Voice is: upbeat and encouraging
Voice is not: complaining, cynical, sarcastic
Stylish
Modern, intentional design that fits the pace of life.
Voice is: lifestyle, assured, understated
Voice is not: trendy, flashy, “fashion-driven”
Visuals
A simple rule to guide imagery: the day should always feel in motion. Clean compositions, modern color, and organized scenes balance adventurous energy with the capable, confident feel of gear that can handle most anything.
